For the past few years, artificial intelligence entered every aspect of our lives with the primary objective of making things easier. These ranged from most ordinary tasks like writing an essay to complex and serious ones – such as when the US government used AI to establish tariff policy. AI seems to have a simplifying effect, by making tasks and results accessible to everyone. That is the reason why it is hard to explain its relationship with the luxury sector, which is based on providing exceptional services in exchange for extremely high prices. 

Established AI systems that can accomplish complex tasks are still not as common in such businesses as people are still quite skeptical about its reliability and responsiveness. This makes the luxury services sector refrain from adopting it, as mistakes are not as acceptable when the customer is paying more to get a perfect service than to the actual cost.

However, the unprecedented evolution of AI technology – and how fast it is – prompts us to rethink our approach. As AI gets exponentially better and unrecognizable from its own performance a couple years ago, it is not impossible to think that the “mistakes” it makes today will soon be obsolete. This begs the question: who will win the elegant competition between luxury service providers, when those using AI accomplish the personalized treatment ten times faster?

The leisure maritime industry, especially the niche superyacht community and businesses surrounding them are a good example. What we know from the rulebook of the luxury sector is that, different from classical economics, price – and thus cost – does not matter, with optimization and personalization winning both in the front desk and in the background. Additionally, economies of scale defeats the purpose of luxury, thus when faced with pressure, businesses can remain competitive only by increasing service quality. That’s why implementing solutions such as VELA today is important, as early adaptation will always put a business one step closer to the full transformation. VELA integrates itself into existing channels of a marina, and helps automate all kinds of operations while also answering questions from customers, whether it is a superyacht captain looking for the best experience for its guests, or an enthusiast worrying about her boat in diverse weather conditions.

By using VELA, businesses accomplish two things at once; integrating AI into their systems help start the long-term competition while also utilizing it to attract customers seeking modern and adaptive services, and laying the groundwork for complex AI systems that will be rewarded as essential by most high-value customers in the years to come.

For more: https://askvela.ai/

#AiInLuxury #AiTransformation #LuxuryBusiness #AiAndMaritime #LuxuryCompetition #PersonalizedService #MaritimeLeisure