In 2024, emergency response in the United States is no longer just the responsibility of government agencies. From rising climate risks to the growing demand for instant and multilingual communication, the private sector — especially marinas — must now play an active role in protecting guests and ensuring business continuity.

Here’s a breakdown of the top five emergency communication trends in 2024 and how they affect coastal facilities:

1. AI Is Now Essential for Fast Emergency Response

Artificial intelligence is being used across public and private sectors to send urgent alerts, answer questions instantly, and support overwhelmed teams.

Marinas equipped with AI assistants like VELA can respond to incoming messages in under 5 seconds across Instagram, WhatsApp, and email — even during peak summer hours — helping prevent missed warnings or unanswered guest concerns.

2. Climate Events Are More Frequent and Less Predictable

NOAA and FEMA have both recorded higher-than-average climate incidents in 2024: hurricanes in the Southeast, flooding in California, and extended heatwaves across coastal states.

For marinas, this means that delayed communication can lead to danger — and potential liability. Real-time updates, schedule adjustments, and safety alerts must now be part of daily operations.

3. Multilingual Communication Is a Must

The U.S. coastline welcomes millions of international visitors every year. In emergencies, being able to communicate in over 100 languages is not a bonus — it’s an expectation.

That’s why more marinas are turning to AI tools that can instantly respond in the guest’s native language, without needing to rely on staff availability or manual translation.

4. Mobile-First Alerts Are the New Standard

Today’s guests rely on WhatsApp, Instagram, SMS, and web chat — not loudspeakers or bulletin boards. Emergency updates must reach them where they already are.

Solutions like VELA allow operators to push multilingual, platform-native alerts instantly — with no app required from the user side.

5. Businesses Are Becoming First Responders

Insurance providers, port authorities, and travelers now expect marinas to take the lead in digital communication during crises. That means having a plan, a system, and a smart assistant in place.

VELA is helping marinas across Turkey, the U.S., and Europe scale their emergency communication — 24/7, in 132+ languages, across all digital channels.

Final Thought

Emergency preparedness is no longer just about physical readiness — it’s about communication readiness. The marinas that adapt now will not only protect their guests better but also stay ahead of compliance, customer trust, and digital expectations.

Interested in seeing how VELA supports your team during critical moments?

Visit for more: https://askvela.ai/